Photo Competition Terms and Conditions
These terms cover the Seed Cube Photo Competition (clauses 1 to 12) and the separate SMS Bonus Draw (clause 13). By entering either, you agree to them.
1. The promoter
This competition is run by Schmundy Group Pty Ltd (ABN 84 678 324 199) trading as Seed Cube, PO Box 121, Glenorie NSW 2157, Australia. Contact: hello@seedcube.com.au.
2. Competition period
Entries open 9:00am Sydney time on Wednesday 7 October 2026 and close 11:59pm Sydney time on Sunday 6 December 2026. Entries received outside this period are not accepted.
3. Who can enter
Entry is open worldwide to anyone aged 18 or over who owns a Seed Cube Small, a Seed Cube Large or a Birdie Bar Enrichment Toy Set (an "eligible product"), except where prohibited by law. Employees of the promoter and their immediate families cannot enter.
If you are under 18, a parent or guardian must enter on your behalf and accept these terms for you.
The promoter may ask any entrant or winner for proof of purchase, or match the entry email address to a Seed Cube order. Entries that cannot be matched to an eligible product may be disqualified.
4. How to enter
Upload at least one photograph or video of your own bird with your eligible product using the entry form at seedcube.com.au/pages/win-with-your-bird. Complete the required fields, then tick the box to confirm that your photographs or videos meet the requirements in clause 5 and that you accept these terms.
You may submit up to six files per entry. Entry is free. No purchase is required beyond already owning an eligible product.
One entry per person, based on your email address. If your entry is rejected under clause 5, you may enter again with new material. The promoter may disqualify entries it reasonably believes were made by the same person using more than one email address.
5. What your entry must be
Your entry must:
- be your own original photograph or video, taken by you or by someone who has given you permission to submit it
- show a real, living bird with a Seed Cube Small, Seed Cube Large or Birdie Bar Enrichment Toy Set
- not be generated, in whole or in part, by artificial intelligence
- not be materially altered beyond ordinary adjustments such as cropping, brightness and colour
- not contain any identifiable person other than yourself or someone who has agreed to be included
- not contain anything unlawful, offensive, or that infringes anyone else's rights
Entries that do not meet these requirements will be rejected without notice. We are not obliged to explain a rejection.
6. How winners are chosen
This is a game of skill. Chance plays no part.
All valid entries received during the competition period will be judged by a panel of Seed Cube staff on:
- the clarity and quality of the image or video (40%)
- how well it shows the bird using its Seed Cube or Birdie Bar (40%)
- the character and appeal of the shot (20%)
You do not need to be a professional photographer. A well-lit phone photograph that clearly shows your bird using its Seed Cube or Birdie Bar will score well.
Judging takes place between Monday 7 and Wednesday 9 December 2026. The judges' decision is final and no correspondence will be entered into.
7. Prizes
Grand prize (one): one Seed Cube Prize Pack with a total retail value of AUD $250+, containing:
- one Birdie Bar Enrichment Toy Set
- one Vetafarm Avicare Ready to Use 500mL
- one Seed Cube Food Storage Tub
- one Easy-Scraper Set
- one Feather-Touch Cloth
- one 1.75kg bag of Forage Gourmet Seed (winner's choice of blend from the Seed Cube range)
Runner-up prizes (five): five runners-up will each receive one Birdie Bar Enrichment Toy Set (retail value AUD $69.99 each, AUD $349.95 combined).
All prize values are retail values in Australian dollars. The separate SMS Bonus Draw in clause 13 offers an additional prize valued at AUD $100.
Prizes are not transferable and cannot be exchanged for cash. If a prize becomes unavailable, the promoter may substitute a prize of equal or greater value.
International winners. Bird food, and any liquid health or cleaning product such as Vetafarm Avicare, will not be shipped outside Australia. If the grand prize winner is outside Australia, they will receive the other items in the prize pack, plus Seed Cube store credit equal to the Australian dollar retail value of the items that cannot be shipped. Only those items are replaced with store credit; the rest of the prize pack will be shipped to the winner. The store credit is redeemable at seedcube.com.au, is valid for three years from the date of issue and cannot be exchanged for cash. International runners-up will receive their Birdie Bar Enrichment Toy Set.
Australian winners have their prize shipped free of charge to an Australian address.
8. Your photographs, and what we do with them
You keep ownership of your photographs and videos.
By entering, you grant Schmundy Group Pty Ltd a perpetual, irrevocable, worldwide, royalty-free, non-exclusive licence to use, reproduce, edit, crop, adapt and publish your submitted photographs and videos, with or without your first name and your bird's name, for any purpose connected with the Seed Cube business. That includes but is not limited to our website, paid advertising on platforms such as Meta and Google, email marketing, social media, packaging and print material.
This licence applies to every valid entry, not only winning entries.
You confirm that you own or control the rights to what you submit, that you have permission from anyone appearing in it, and that our use of it will not infringe anyone else's rights. You agree to indemnify us against any claim arising from a breach of this warranty.
We are not obliged to use your entry, and we may stop using it at any time. If you want an entry removed from future use, email hello@seedcube.com.au and we will stop using it going forward. We cannot recall material already printed or already delivered as advertising.
9. Notifying winners
Winners will be notified by email at the address given at entry on or about Thursday 10 December 2026.
If a winner does not respond within 14 days of being notified, the promoter may award that prize to the next highest-scoring eligible entry.
10. Privacy and marketing
We collect your name, email address and the details you provide to run this competition, contact you about it and deliver prizes. We handle your information in line with our Privacy Policy and the Australian Privacy Principles.
Email marketing consent is managed separately from Photo Competition entry. Submitting an entry does not change your existing email marketing preferences or subscribe you again. If you already receive Seed Cube marketing emails, you can unsubscribe at any time using the link in any marketing email. Unsubscribing does not cancel your entry.
We only send you marketing text messages if you choose to enter the SMS Bonus Draw online under clause 13.
11. General
The promoter may amend these terms, or cancel or suspend the competition, if something outside its reasonable control makes running it fairly impractical. Any change will be published on this page.
The promoter is not liable for entries that are lost, delayed, corrupted or not received due to technical failure, and is not responsible for any cost, loss or damage arising from entering or from accepting a prize, except where liability cannot be excluded under the Australian Consumer Law.
Nothing in these terms excludes, restricts or modifies any guarantee, right or remedy you have under the Australian Consumer Law.
These terms are governed by the laws of New South Wales.
12. Not affiliated with any platform
This competition is in no way sponsored, endorsed, administered by or associated with Meta, Instagram, Facebook, Google or any other platform.
13. SMS Bonus Draw
13.1 What it is. The SMS Bonus Draw is a separate promotion from the Photo Competition. It is a game of chance. Entering or not entering it has no effect on Photo Competition judging.
13.2 Entry period. Opens 9:00am Sydney time on Wednesday 7 October 2026 and closes 11:59pm Sydney time on Sunday 6 December 2026.
13.3 Who can enter. Individuals aged 18 or over, in any country, who own a Seed Cube Small, a Seed Cube Large or a Birdie Bar Enrichment Toy Set and who have submitted a valid Photo Competition entry. The draw is void where prohibited or restricted by law. Employees of the promoter and their immediate families cannot enter. A parent or guardian cannot enter the SMS Bonus Draw on behalf of someone under 18. Clause 3 on proof of purchase also applies.
13.4 How to enter. After submitting a Photo Competition entry, enter your mobile number on the confirmation screen and select "Enter the bonus draw". Entering subscribes your mobile number to Seed Cube marketing text messages, as described next to the entry button. This is the only way to enter. If Seed Cube cannot send text messages to your country, your entry still counts.
13.5 Limits. One entry per person and per mobile number. Buying additional Seed Cube products does not give you extra entries or improve your chance of winning.
13.6 Unsubscribing. You can stop Seed Cube text messages at any time using the opt-out link or instructions in any message. Unsubscribing after entering does not cancel your entry.
13.7 The draw. One winner will be drawn at random by electronic selection from all valid entries at 10:00am Sydney time on Tuesday 8 December 2026 in Glenorie NSW. Entries that do not meet clause 13.3 will be excluded before the draw. If the winner is a resident of Canada, they must correctly answer a time-limited mathematical skill-testing question, without assistance, before the prize is awarded.
13.8 Prize. One new Seed Cube product that has not yet been released, valued at AUD $100. It will be shipped free of charge to an Australian address once released. If the winner is outside Australia, or the product is not ready to ship by 31 March 2027, the winner will receive a AUD $100 Seed Cube digital gift card instead, redeemable at seedcube.com.au and valid for three years from the date of issue. The prize is not transferable and cannot be exchanged for cash.
13.9 Winner notification. The winner will be contacted by text message and email by Thursday 10 December 2026 and must reply to claim the prize by 11:59pm Sydney time on Thursday 24 December 2026. If the prize is not claimed, a redraw will take place at 10:00am Sydney time on Tuesday 29 December 2026 in Glenorie NSW, and the new winner will be notified by Thursday 31 December 2026.
13.10 General. The promoter's decision on the draw is final. Clauses 1, 3, 10, 11 and 12 also apply to the SMS Bonus Draw.
Last updated: 7 October 2026