Operations & service
Russell
Looks after operations, logistics and support. Ensures every order ships smoothly and every message gets a fast, helpful reply.
Family run in Sydney, Australia
We got tired of sweeping. So we built something better, and a community grew around it.
This is our story
How it started
Feeding your birds shouldn’t be the messiest part of your day.
From our family workshop in Sydney to bird homes around the world, Seed Cube started with a simple belief: feeding your birds shouldn't be the messiest part of your day.
What began as solving our own frustrations has grown into a mission to help bird lovers everywhere enjoy cleaner, calmer moments with their feathered mates. We're still that same small Aussie family business, just with a lot more birds to care for and a global community sharing our passion.
Every product, every email and every design comes from genuine care. When you choose Seed Cube, you're joining a family that understands birds aren't just pets. They're personalities with wings.
Meet the minds and beaks behind the brandMeet the humans
Good design, helpful service and far less seed on the floor.
Operations & service
Looks after operations, logistics and support. Ensures every order ships smoothly and every message gets a fast, helpful reply.
Creative & brand
Leads design, brand, site visuals and social. Keeps everything looking clean and on-brand, from product photos to emails.
Meet the flock
Every idea faces the toughest focus group in the business: three curious birds with strong opinions and zero respect for prototypes.
01Alexandrine · 11 years old
Chief Product Destruction Tester
and Head of Quality Chaos
A master of chewing, dismantling and field-testing every prototype. If it survives Nugget, it can survive almost anything.
02Cockatiel · small-beak specialist
Junior Product Tester
and unofficial HR officer
Tests for smaller beaks and lighter feet. Also ensures workplace conduct includes adequate head scritches and whistling practice.
03Budgie · feedback specialist
Senior Customer Service Rep
and Seed Allocation lead
Keeps a keen eye on customer concerns. Also oversees Seed Allocation and Workplace Gossip.
How we build
We would rather build one exceptional product than ten forgettable ones.
Higher quality materials that last years, not months.
Durability tested by real birds in real homes.
Catering for most bird types, from budgies to macaws.
Constantly designing new ideas from customer feedback.
“The bitterness of poor quality remains long after the sweet taste of low price is forgotten.”This guides everything we make. We'd rather build one exceptional product than ten mediocre ones.
What guides us
We are bird owners ourselves. Every decision starts with understanding daily life with feathered friends.
As a family business, we handle every order personally. You're not just a number here.
Proudly Aussie owned and operated from Sydney, NSW. Quality, honesty, built for our climate.
We listen, learn and evolve. Small enough to care, agile enough to act on your feedback.
Our promise
We stand behind every product. If something isn't right, we'll help fast with no runaround.
Real people, real answers. Every message gets a fast reply from our team in Sydney.
Setup, fit, compatibility. We'll help you get it right the first time, every time.
Stay connected