About Us - Seed Cube

Family run small business. Sydney, NSW.

Built by
bird people.

We got tired of sweeping. So we built something better, and a community grew around it.

A mess led to
a mission.

100%
Family-run, from our Sydney workshop

From our family workshop in Sydney to bird homes around the world, Seed Cube started with a simple belief: feeding your birds shouldn't be the messiest part of your day.

What began as solving our own frustrations has grown into a mission to help bird lovers everywhere enjoy cleaner, calmer moments with their feathered mates. We're still that same small Aussie family business, just with a lot more birds to care for and a global community sharing our passion.

Every product, every email, every design comes from genuine care. Because when you choose Seed Cube, you're not just buying a feeder. You're joining a family that understands birds aren't just pets, they're personalities with wings.

Founders

Russell and Peita, Seed Cube founders

Russell

Co-founder, Operations and Service

Looks after operations, logistics, and support. Ensures every order ships smoothly and every message gets a fast, helpful reply.

Peita

Co-founder, Creative and Brand

Leads design, brand, site visuals, and social. Keeps everything looking clean and on-brand, from product photos to emails.

Our flock

Nugget the Alexandrine

Nugget

Alexandrine Chief Product Destruction Tester and Head of Quality Chaos

At 11 years old, Nugget has mastered chewing, dismantling, and field testing every prototype. If it survives Nugget, it can survive anything.

Pickles the Cockatiel

Pickles

Cockatiel Small Bird Product Tester and Junior HR Officer

Pickles tests for smaller beaks and lighter feet. Also ensures workplace conduct includes adequate head scritches and whistling practice.

Strawberry the Budgie

Strawberry

Budgie Senior Customer Service Rep and Head of Product Design Feedback

Keeps a keen eye on customer concerns. Also oversees Seed Allocation and Workplace Gossip.

Quality over quantity.
Always.

Higher quality materials that last years, not months
Durability tested by real birds in real homes
Catering for most bird types, from budgies to macaws
Constantly designing new ideas from customer feedback
"The bitterness of poor quality remains long after the sweet taste of low price is forgotten."

This guides everything we make. We'd rather build one exceptional product than ten mediocre ones.

What we stand for

Bird icon

Bird lovers first

We're bird owners ourselves. Every decision comes from understanding daily life with feathered friends.

Parcel icon

Personal touch

As a family business, we handle every order personally. You're not just a number here.

Australian made icon

Australian made values

Proudly Aussie owned and operated from Sydney, NSW. Quality, honesty, built for our climate.

Gear icon

Continuous improvement

We listen, learn, and evolve. Small enough to care, agile enough to act on your feedback.

Our promise

🛡️

Warranty backed

We stand behind every product. If something isn't right, we'll help fast with no runaround.

💬

Friendly support

Real people, real answers. Every message gets a fast reply from our team in Sydney.

🔧

Practical advice

Setup, fit, compatibility. We'll help you get it right the first time, every time.

Join the community

Follow along, share your setup, and connect with other bird owners.