About Us - Seed Cube
Seed Cube hero image

About Us

Aussie owned. Family run. Making bird care simpler and homes cleaner.

We believe everyday bird care should be calm, clean, and kind for birds and the people who love them.

Our story

From our family workshop in Australia to bird homes around the world, Seed Cube started with a simple belief: feeding your birds shouldn't be the messiest part of your day.

What began as solving our own frustrations has grown into a mission to help bird lovers everywhere enjoy cleaner, calmer moments with their feathered friends. We're still that same Aussie family business – just with a lot more birds to care for and a global community that shares our passion for doing things properly.

Every product we ship, every email we answer, and every design we create comes from genuine care. Because when you choose Seed Cube, you're not just buying a feeder – you're joining a family that understands birds aren't just pets, they're personalities with wings.

Founders

Russell and Peita — Seed Cube founders

Russell

Co-founder, Operations & Service

Looks after operations, logistics, and support. Ensures every order ships smoothly and every message gets a fast, helpful reply.

Peita

Co-founder, Creative & Brand

Leads design, brand, site visuals, and social. Keeps everything looking clean and on brand, from product photos to emails.

Our flock

Product testers, taste testers, and chaos coordinators. They keep us honest.

Nugget the Alexandrine

Nugget

Alexandrine

Chief Product Destruction Tester & Head of Quality Chaos

At 11 years old, Nugget has mastered the art of chewing, dismantling, and field testing every prototype. If it can survive Nugget, it can survive anything.

Pickles the Cockatiel

Pickles

Cockatiel

Small Bird Product Tester & Junior HR Officer

Pickles tests for smaller beaks and lighter feet. Also ensures workplace conduct includes adequate head scritches and whistling practice.

Strawberry the Budgie

Strawberry

Budgie

Senior Customer Service Representative & Head of Product Design Feedback

Strawberry keeps a keen eye and ear on customer concerns. She also oversees Seed Allocation & Workplace Gossip.

How we design

Quality over quantity – always.

  • Higher quality materials that last years, not months
  • Durability tested products proven by real birds
  • Catering for most bird types, from budgies to macaws
  • Constantly designing new ideas based on customer feedback

"The bitterness of poor quality remains long after the sweet taste of low price is forgotten"

This guides everything we make. We'd rather create one exceptional product than ten mediocre ones.

What we stand for

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Bird lovers first

We're bird owners ourselves. Every decision we make comes from understanding the daily joys and challenges of life with feathered friends.

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Personal touch

As a family business, we handle every order personally. You're not just a number – you're part of our growing bird-loving community.

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Australian made values

Proudly Aussie owned and operated. We believe in quality, honesty, and building products that last in our unique climate.

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Continuous improvement

We listen, learn, and evolve. Your feedback directly shapes our products because we're small enough to care and agile enough to act.

Our promise

We stand behind our products. If something isn't right, we'll help fast. Warranty backed, friendly support, and practical advice for setup and fit.

Join the community

Follow along, share your setup, and learn with other owners.